computer repair business

Computer repair business is one of the most strategic business and therefore provides computer technical support for every form of success in internet-based business.However, many computer technicians and specialists have been viewed as unsuccessfull because of obvious reasons which I will bring to your notice.

Success is not an Accident!
Troubleshooting computers is not enough. Adopting computer diagnostics strategy is not enough for business success.

Here are a few tips to consider for success in this business.


1. Determine your market reserve.
This has to do with identifying how many person needs your service. You must quantify your target market. In the early 90’s, running a PC repair business centered around selling parts and products, with service on the side. Today, it’s about selling hours. “You’re making money by selling management services of computers, networks ,etc. To determine what your time is worth, investigate what your local competition is charging. When you must order new parts, such as modems or motherboards, for a job, you’ll need to make the purchase worth yours and your client’s time, especially if he/she has pre-paid you. So remember to factor in shipping, handling and insurance costs, as well as an “opportunity” cost for ordering parts from lower-priced national vendors vs. a local supplier.

2. Determine who your ideal customer is.

If you’re looking to sell and service computers within your local community and remain a one-person operation, residential clients may suit you best. They’re generally more responsive to advertising and marketing than small-business owners are, according to Reaves. Plus, residential work is less demanding and the market is huge, although the competition is fierce--think Best Buy’s “Geek Squad” and Circuit City’s Firedog services, both of which make house calls to perform installations and upgrades and to troubleshoot. Another downside to residential customers is that your clients will tend to be more budget-conscious than if you target the business owner.
If you decide to target the non-residential market, think small. “Niching is one way to go,” says Reaves. “Look at your existing contacts. Perhaps you know the principal at a school, a banker or the owner of a real estate firm. These folks may lead you in to an area of specialization since the software systems tend to be similar.”

3. You must understand that success in this business is not overnight, but takes time

It is imperative thatyou must understand the fact that it will take you some time to arrive. Be patient. It’s tough to juggle a day job with a side gig, especially if you’re honing in on small-business clients. But if you’re not running your business full time, you run the risk of losing clients, especially if you’re targeting the business market. You’ll need to build up a financial cushion--six to nine months salary is advisable--for when you ultimately do turn in your pink slip and become fully self-employed. “People make better decisions when they’re not worried about their money running out,” Reaves says. “And while it’s hard to relinquish the safety net of a paycheck and downgrade your lifestyle, you have to reach the point where you treat it like a business instead of a hobby.”

4. Know your strengths and weaknesses.
If your background is strictly technical and you aren’t very business savvy, hire bookkeeping or accounting experts to handle the busywork and keep you at your most productive so you can steadily increase your billable hours. You can also invest in software products to handle administrative tasks. Adoptthe services of few of the top software sellers, which can help you manage people, projects and processes more efficiently.

Moreso, if you are the type that lacks a bargaining power, employ the services of a professional marketer to assist you while you focus on providing excellent service delivery.

5. Market your business every day.
While you don’t have to walk around wearing a sandwich board when you’re out on the street, the phone on your desk isn’t going to ring until people know you exist. And you can’t rest on your past successes either. Whether you choose direct mail, pamphlet drops, telemarketing or web marketing, you need to come up with a marketing mix that works for you. For instance, advertising in your local community coupon book may prove to be a waste of money, while networking at business trade organizations and chamber of commerce meetings may pay off big.
You have to get your face out there, go door to door if you have to, to let people know you exist. If you’re bashful--not comfortable putting yourself out there or handling rejection--you might find this business isn’t for you.”

I wish you the best in your career.